Across all markets, when clients commissioned their Ghost they asked the marque’s representatives about the driving experience, even if they had selected an extended wheelbase. During the weekend, this business tool morphed into a discreet celebration – clients would switch to the driver’s seat and relish a trip to a restaurant or second home with their friends and family. They celebrated this breadth of character, and this reflected in less formal colourways and more personalisation in the driver’s eyeline. These were profound learnings.
The collective result is new Ghost. This is a motor car precisely tailored to its clients, that appears perfect in its simplicity, that is underpinned by remarkable substance, that is less but better.